Desktop Engineering just released an article entitled: The Importance of Being Photorealistic. Without spoiling the entire article for you, we'll tantalize you with the knowledge that it charts the course we have been championing for years: that photorealistic visualization is a valid and trusted medium to communicate not only design and engineering prowess, but how a product FEELS. We may be looking at images of the hottest products on the market, but if they don't evoke an honest response from its viewer, mainstream acceptance may be a tough sell.

Without further ado, enjoy the full article here:

Render on, Friends!